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Expertise

A CHANGE OF PERSPECTIVE FOR YOUR COMPANY STRATEGY

Game theory - a strategic success factor for companies

Welcome to the leading European consultancy for the development and application of theoretically sound business and negotiation strategies. Game theory brings added value to all relevant company strategy decisions. These can include complex market entry decisions, the purchase or sale of assets and business units, the marketing of IP rights or the optimization of the top & bottom line in Procurement or sales. By using the methodology, our customers can significantly increase their corporate success by making highly complex management decisions with the greatest possible degree of security.

Disruption is the prevalent buzzword in the business press. Game theory has moved in with the top Tech companies in Silicon Valley as the preferred methodology supporting the new disruptive business models being developed. What is a new trend in Silicon Valley has been successfully implemented by TWS Partners for years. We use game theory to help companies truly understand disruption and its consequences – enabling them to actively manage and use this for themselves!

 

Why Game Theory is important - actively manage disruption

Nobel Prize-winning game theoretical techniques are used to analyse the complexity of entrepreneurship in reality, and apply the results to improve decision-making in key subject areas. Today’s complex world is often oversimplified with traditional management tools, resulting in reactive management decisions.

Game theory breaks complexity down to its strategic core, then puts it into context and thus creates new and useful perspectives for relevant management decisions. Disruptive opportunities and challenges are highlighted, put into context and made predictable and manageable to shape strategy from the outset.

DIFFERENT APPLICATIONS OF GAME THEORY

  • as a strategic success factor at company strategy level
  • to optimise the top & bottom line in Procurement and sales
  • for complex market entry decisions
  • when purchasing or selling assets or parts of a business
  • in the marketing of IP rights

Interview with Marcus Schreiber