Our economic and data-driven approach helps you to better understand customer behaviours, cluster target groups and tailor messages to customer journeys. Behavioural insights ensure that you obtain the best possible responses, significantly increasing your success rates.

The benefits include higher conversion rates, smoother client interactions, and better customer retention. Our methodology is broadly applicable and can be used in any of your customer interaction activities.

From website and UX design to offline communication, we can help you to enhance your marketing impact.

With our unique economic mindset and a proven game-theoretical approach we enable your marketing organisation to become a game changer, shape the rules of your customer journey and generate greater engagement.

OUR SOLUTIONS
FOR MARKETING

BEHAVIOURAL ECONOMICS

BEHAVIOURAL ECONOMICS

Using behavioural concepts to improve conversion rates

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Sebastian Moritz, TWS Partners, explains the application of behavioural concepts in Marketing

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<span>LIGHTHOUSE CASE</span> Conversion optimisation
LIGHTHOUSE CASE Conversion optimisation

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<span>WHITEPAPER</span> Behavioural economics
WHITEPAPER Behavioural economics

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LEARN MORE

DOWNLOAD NOW
<span>LIGHTHOUSE CASE</span> Conversion optimisation
LIGHTHOUSE CASE Conversion optimisation

Download LIGHTHOUSE CASE Conversion optimisation

Please register here. You will then receive a confirmation email with a link to download the document.