Whenever you communicate or interact with your customers or leads in a B2B or B2C context, our economic and data-driven approach helps you to better understand customer behaviours, cluster target groups, and tailor your sales messages and commercial approach. Behavioural insights ensure that you obtain the best possible responses, significantly increasing your success rates.

The benefits include higher conversion rates, smoother client interactions, better customer retention, and any number of further improvements. Our methodology is broadly applicable and can be used in any of your customer interaction activities. From website and UX design to offline communication, we can help you to enhance your marketing measures and increase your impact.

OUR SOLUTIONS FOR MARKETING

BEHAVIOURAL ECONOMICSBEHAVIOURAL ECONOMICS

BEHAVIOURAL ECONOMICS

USING BEHAVIOURAL CONCEPTS TO IMPROVE CONVERSION RATES

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Sebastian Moritz, TWS Partners, explains the application of behavioural concepts in Marketing

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<span>LIGHTHOUSE CASE</span> Conversion optimisation
LIGHTHOUSE CASE Conversion optimisation

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<span>WHITEPAPER</span> Behavioural economics
WHITEPAPER Behavioural economics

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