The TWS methodology is ideal to create transparency in complex negotiations and tendering processes, especially in situations in which sales teams normally have to make many assumptions about the buyer’s decision-making rationale and their own competitive position.

Interdependencies and possible developments during the sales process are part of the initial analysis. The result is an optimal bid strategy – based on a comprehensive analysis, which itself relies on Nobel-prize winning research.

TWS Partners’ methodology for the application of game theory in Sales is particularly successful in the B2B arena and can be applied to all industries. We are at your side in strategic negotiations and tenders of any kind. We guide you to keep a cool head, develop a clear strategy and consistently implement it.

OUR SOLUTIONS
FOR SALES

BILATERAL NEGOTIATIONS

BILATERAL NEGOTIATIONS

Protecting margins in 1:1 situations

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MULTILATERAL NEGOTIATIONS

MULTILATERAL NEGOTIATIONS

Prevailing in competitive tenders with multiple bidders

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WAR GAMING

WAR GAMING

Simulating and testing your sales and bid strategy

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BEHAVIOURAL ECONOMICS

BEHAVIOURAL ECONOMICS

Using behavioural concepts to improve your sales pitch

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Bryce Cooper, Group President Harris Utilities, talks about his experiences with game theory and TWS Partners in a Sales project

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<span>WHITEPAPER</span> Sales
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<span>LIGHTHOUSE CASE</span> Component manufacturer
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