Game theory creates transparency in complex negotiation and tendering processes, especially in situations in which Sales teams normally have to make many assumptions about the buyer’s decision-making rationale and their own competitive position.  

Interdependencies and possible developments during the course of the sales process are part of the initial analysis. The result is an optimal bid strategy – based on a comprehensive analysis, which itself relies on Nobel-prize winning research.  

TWS Partners’ methodology for the application of game theory in Sales is particularly successful in the B2B arena and can be applied to all industries. We are your partner for negotiations and tenders of any kind, helping you to keep a cool head, develop a clear strategy and consistently implement it.

The use of game theory can improve your success and lift your Sales organisation to the next level.

OUR SOLUTIONS FOR SALES

BILATERAL NEGOTIATIONSBILATERAL NEGOTIATIONS

BILATERAL NEGOTIATIONS

PROTECTING MARGINS IN 1:1 SITUATIONS

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MULTILATERAL NEGOTIATIONSMULTILATERAL NEGOTIATIONS

MULTILATERAL NEGOTIATIONS

PREVAILING IN COMPETITIVE TENDERS WITH MULTIPLE BIDDERS

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WAR GAMINGWAR GAMING

WAR GAMING

SIMULATING AND TESTING YOUR SALES AND BID STRATEGY

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BEHAVIOURAL ECONOMICSBEHAVIOURAL ECONOMICS

BEHAVIOURAL ECONOMICS

USING BEHAVIOURAL CONCEPTS TO IMPROVE YOUR SALES PITCH

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Bryce Cooper, Group President Harris Utilities, talks about his experiences with game theory and TWS Partners in a Sales project

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LIGHTHOUSE CASE Component manufacturer

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<span>LIGHTHOUSE CASE</span>Telecommunications
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<span>WHITEPAPER</span> Sales
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