With governments relaxing lockdown measures, businesses are slowly starting to resume their operations and services while adapting to the new normal. This risk of infection is still high and companies are facing the challenge of providing safe services to their customers and a safe working environment for their employees.
In this situation, businesses can go beyond simply following the government instructions and focus on understanding the behaviour and incentives of their customers and employees. Behavioural economics provides the right framework to guide companies through this challenge. Getting everyone involved, re-shaping the operations & processes and having the right communication strategy will prove critical.
TWS Partners has vast experience using insights from behavioural economics to re-shape incentives and nudge individuals to achieve the best outcomes. In this webinar, we will share our views and solutions on using behavioural economics as a response to the current crisis.