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Game Theory Blog

In the race to have an advantage in customer retention, most airline companies rely on a cumulative points system to unlock status and purchasing power on duty free items. Behavioural science, the study of human irrationality, can often introduce improvements to traditional solutions:

Disclaimer: The January 2018 Airbus-Emirates A380 deal was widely covered in the press with different analysts’ opinions. This article is an original game theory take on the topic and the strategies we discuss may or may not have been deployed by the involved parties. TWS Partners presents a plausible account of events...