As an executive in a regulated industry, you understand that the delicate interplay of regulatory and competitive dynamics can complicate market access and pricing decisions. Challenges can range from the need to shape a sustainable market prior to product launch, to highly case-specific competitive interactions across different markets and product life cycle stages, to strategic pricing and contracting issues around LOE. To improve business impact, it is crucial to think ahead of competitors. Game Theory adds this strategic dimension – typically overlooked by traditional strategy consulting firms. It factors in how your actions influence other players; and how their response, in turn, affects you.
Commercialisation Strategy in the Pharmaceutical industry
As economists and game theorists, TWS Partners offers deep analytical insights into your market, its optimal design, and its competitive dynamics. Together with your industry knowledge, this will enable you to outpace competitors. We collaborate with you to craft optimal commercialisation strategies for your products over their life cycle – from launch to LOE – and create sustainable business impact for your company.
Selected activities
- Market and portfolio analysis: We work closely with you to obtain the best possible understanding of the market environment – including competitor dynamics, institutional dynamics, and potential target markets. This process typically also involves a portfolio analysis to identify potential interactions between your assets.
- Commercial strategy development: Leveraging our game-theoretic perspective and a rich body of empirical evidence from economic sciences, we can guide you to the optimal, most sustainable strategy. We analyse and model market dynamics, identify and quantify important trade-offs, and transparently outline the ramifications of different strategies. Our methodology is particularly effective for price optimisation in competitive tenders or disrupted markets.
- Strategy implementation: Beyond the decision-making process, we stand behind the practical implementation of the strategies we choose with you. We support you with the effective execution and facilitate a smooth transition from strategy planning / modelling to real-world application.
Together, we turn your product into a market leader.
Market Access and Market Shaping in the Pharmaceutical industry
In the pharmaceutical sector, strategies for market access and shaping are pivotal for the availability and success of medicinal products.
Together with you, we explore new business models and innovative contracting schemes to develop optimal strategic solutions for navigating and shaping these complex markets.
Selected activities
- Market landscape assessment: We capitalise on your market insights to analyse key market drivers like regulations, payer systems, and stakeholders to map out the ‘playing field’ and strategic options. To tackle uncertainties such as pending regulatory decisions, we model potential scenarios, helping you make informed choices based on your preferences.
- Market shaping initiatives: Based on your market scenario preferences, we support you in shaping a sustainable environment for your (launching) product. We go far beyond traditional market stakeholder narratives, which are focussed purely on creating awareness and building a value proposition. Specifically, we also help you shape Procurement mechanisms: the decision between single- versus dual-sourcing, or central versus decentral Procurement can be pivotal for the commercial success of your product.
- Access strategy development: Focusing on your product and overarching goals, we develop a market access strategy that encompasses pricing (model), reimbursement, innovative contracting schemes, and patient access pathways. This strategy is informed by a combination of economic analysis, game theoretical principles, and quantitative modelling of market dynamics.
With TWS Partners, you gain a partner adept at not just playing the game, but actively shaping the pharmaceutical market for better access and success.
High-Stakes Negotiations in regulated industries
Working in a highly regulated industry, high-stakes commercial negotiations – characterised by significant financial risk and intricate stakeholder interplays – is likely one of your top priorities. At TWS Partners we leverage over two decades of experience and a robust game-theory-based methodology, to address challenges from partnership models to licensing deals to large-scale litigation or mediation cases.
Selected activities
- Scoping the playing field: Together, we thoroughly prepare for each negotiation by identifying the objectives, constraints, and potential trade-offs of each party involved.
- Expert negotiation strategy & tactics: Leveraging a game-theoretic toolbox, we develop a strategic ‘game plan’ together with you. Our ‘game plan’ is complemented by quantitative risk- and opportunity modelling. We support the implementation of our tailored negotiation strategy throughout all phases of the negotiation, continuously verifying and optimising the approach based on new information.
- Deal structuring and execution: Our involvement continues all the way to the structuring and successful conclusion of deals, including support in designing contracts that align with your strategic objectives.
At TWS Partners, we understand the nuances of high-stakes negotiations in highly regulated environments. Partner with us and we will navigate complex negotiations with confidence and achieve optimal results for you.
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Download PRACTICE GROUP PROFILE Pharma meets Game Theory
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LEARN MORE
Download PRACTICE GROUP PROFILE Pharma meets Game Theory
Please register here. You will then receive a confirmation email with a link to download the document.