TWS Webinars is a knowledge platform full of insights on important topics of the day. Explore a wide range of subjects – from how to use behavioural economics to learning the secrets to success in any negotiation. We invite you to register to view our past webinars or join our upcoming live sessions.

CAPTURING HIDDEN VALUE IN COMPLEX SOURCING: HOW TO AVOID EARLY LOCK-IN AND DRIVE BETTER OUTCOMES
SCHEDULED FOR: August 5, 2026 3:00 pm CET
SCHEDULED FOR: August 5, 2026 3:00 pm CET
In complex sourcing situations, value is often lost before negotiations even begin. As technologies evolve and supplier landscapes become more diverse, procurement teams can find themselves narrowing options too early — often without fully seeing the impact on competition, flexibility, and long-term outcomes. Join this webinar to learn:
  • Why value is often lost before negotiations even begin
  • How to keep competition alive for longer, instead of narrowing the field too soon.
  • How to bring more clarity to sourcing decisions when suppliers offer fundamentally different concepts.

This session will share practical perspectives on how procurement can unlock hidden value in complex sourcing situations.

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WIN THE STRATEGIC NEGOTIATION GAME WITH PIECRAFT – HOW PROCUREMENT TEAMS CAN PREPARE BETTER FOR BILATERAL DEALS
WAS HELD ON: April 29, 2026 3:00 pm CET
WAS HELD ON: April 29, 2026 3:00 pm CET
In bilateral negotiations, preparation often determines the outcome. Yet many procurement teams still rely on fragmented inputs, personal experience, and gut feel when planning their negotiation strategy. Join this webinar to learn:
  • How PIECRAFT, an AI-supported negotiation preparation solution, enables procurement teams to approach bilateral negotiations in a more structured, strategic, and effective way.
  • How to prepare robust negotiation strategies, anticipate counter-moves, and pressure-test different scenarios before entering critical supplier discussions.
  • How teams can align internally and improve decision-making through a more systematic and data-driven preparation process.

Through a practical walkthrough, you will gain a hands-on understanding of how AI can be applied meaningfully in negotiation preparation, alongside key insights into common challenges in bilateral negotiations.

This webinar is designed for procurement professionals involved in frequent bilateral negotiations, negotiation excellence practitioners, and procurement leaders aiming to strengthen team capabilities and gain deeper insights.

Learn more about PIECRAFT: https://www.tws-partners.com/solutions/piecraft/
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WIN THE GLOBAL PRICING GAME – HOW PHARMA FIRMS CAN STAY AHEAD OF PRICE EROSION IN COMPETITIVE GLOBAL MARKETS
WAS HELD ON: June 26, 2025 3:00 pm CET
WAS HELD ON: June 26, 2025 3:00 pm CET
In a time of rising competitive pressure and global interdependencies, pricing strategies in the pharmaceutical sector must evolve beyond local optimisation. Join this webinar to learn:
  • Why local price decisions can trigger global price erosion - and how this dynamic threatens long-term global revenue in biopharma markets.
  • How game theory offers innovative strategies to complement tools like Global Pricing Policy and Market Prioritization - enabling smarter global pricing decisions.
  • How Pharma companies can strategically balance short-term local wins with long-term global value - and stay ahead in the global price game.
Don’t miss this opportunity to elevate your pricing strategy and protect global value in an increasingly interconnected market.  
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THE NEW ERA OF PUBLIC PROCUREMENT: BUILDING HOLISTIC VALUE VIA GAME THEORY
WAS HELD ON: May 21, 2025 3:00 pm CET
WAS HELD ON: May 21, 2025 3:00 pm CET
In a time of regulatory transformation and rising expectations around public value, public procurement must evolve beyond traditional evaluation criteria. Join this webinar to learn:
  • About the transformative opportunities the UK Public Procurement Act Live 2025 brings - and why the shift from MEAT (Most Economically Advantageous Tender) to MAT (Most Advantageous Tender) marks a turning point in public procurement.
  • How a Total-Value-of-Ownership approach, combined with game theory, enables greater transparency, fair competition, and long-term value creation.
  • How public organisations can integrate social value, sustainability, and risk management into procurement decisions - drawing on examples derived from real-world experiences.
Don't miss this opportunity to transform your procurement strategy and lead the way into a new era of holistic value creation.  
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OVERCOMING TOUGH TIMES BY USING TWS COST DOWN APPROACH
WAS HELD ON: October 2, 2024 3:00 pm CET
WAS HELD ON: October 2, 2024 3:00 pm CET
The economic and geopolitical landscape in recent years has made sustainable cost reductions more crucial than ever, with many procurement departments facing the challenge of achieving double-digit savings targets. As traditional cost down programmes often fall short of expectations and yield minimal or no further savings, a new approach to cost reduction is essential. Join this webinar to learn:
  • Why conventional cost down programmes fail to meet their targets.
  • How game theory and behavioural economics can help you achieve above-average cost savings.
  • How procurement can become the driving force behind value creation and cost innovation.
 
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