Business war games are a powerful tool to tackle situations in which market conditions are uncertain and strategies of the involved parties are not obvious.

Playing out alternative scenarios helps teams explore the consequences of their actions and define the optimal approach. War games designed by TWS Partners are based on our expertise in game theory and industrial economics. They are organised in three phases:

  • Setting up the game
  • Playing the game
  • Analysing the game

Our approach relies on the fundamental strategic questions, reducing the challenge to its strategic core.

When playing the game, our clients can creatively explore unconventional ideas and strategies. We evaluate outcomes at each step before moving on. At the end of the game, we jointly identify the most promising strategic options.

Together, let’s master the game!

Oliver Viehmann and Florian Haas talk about business war games and explain our war gaming approach

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<span>LIGHTHOUSE CASE</span> Pharmaceuticals
LIGHTHOUSE CASE Pharmaceuticals

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<span>WHITEPAPER</span> War Gaming
WHITEPAPER War Gaming

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<span>LIGHTHOUSE CASE</span> Pharmaceuticals
LIGHTHOUSE CASE Pharmaceuticals

Download LIGHTHOUSE CASE Pharmaceuticals

Please register here. You will then receive a confirmation email with a link to download the document.