BEHAVIOURAL ECONOMICS BEHAVIOURAL ECONOMICS

BEHAVIOURAL
ECONOMICS

USING BEHAVIOURAL CONCEPTS TO
IMPROVE BUSINESS PERFORMANCE

Behavioural economics is a fairly new branch of economic research that aims at incorporating psychological insights into traditional economic models.

Research in this fields broadens our understanding of human behaviour and decision making in an economic environment, especially in situations where individuals make seemingly sub-optimal decisions that can’t be explained with plain economic theory.

Combining our expertise in the development of economic solutions and insights from behavioural economics, allows us to bring a completely new perspective to your business.

We apply behavioural economics in various areas. From developing and implementing enhanced methods in negotiating to creating research-backed pricing/marketing strategies; improving internal efficiencies in communication; and in sales-related conversation optimisation projects, both offline and online.

Simultaneously, we work to build awareness of behavioural concepts amongst your senior management and teams through a dedicated training programme.

In all our projects we deliver measurable improvements so that our value input drives long-term benefit to your organisation. 

Sebastian Moritz, TWS Partners, explains the application of behavioural concepts in Marketing

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<span>LIGHTHOUSE CASE</span> Conversion optimisation
LIGHTHOUSE CASE Conversion optimisation

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<span>WHITEPAPER</span> Behavioural economics
WHITEPAPER Behavioural economics

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<span>WHITEPAPER</span> Applications of BE
WHITEPAPER Applications of BE

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