Behavioural economics is a new branch of research that blends psychological insights with traditional economic models.

This methodology may explain situations where people make poor decisions that cannot be explained with plain economic theory. Combining our game theory expertise with behavioural concepts brings a new perspective to your business.

These insights help inform subtleties that enhance negotiating, internal communication, pricing, marketing and sales conversions.

The perspectives are changing how companies interact with each other, how they apply the right strategies, and how they shape key decision-making processes.

When we apply behavioural methods, we stay true to our nature as economic experts and nerds. We create measurable impact. And place an emphasis on the business case for using behavioural economics.