London is one of the world’s most dynamic business hubs – where industries evolve, disruption is created, and strategic decisions define success. At TWS Partners, we believe that thriving in this environment requires more than intuition; it demands a rigorous, strategic game-theoretical approach to decision-making.

That’s why we established our London office in 2017. With a team of top-tier economists and strategists, we serve UK and international clients across industries – from automotive to banking, and the public sector.

AWARD-WINNING PROJECTS

Our commitment to excellence is reflected in the recognition we’ve received. TWS Partners has been honoured with ten awards for our work with UK clients. Notably, our collaboration with NHS England earned the “Best External Collaboration” award at the World Procurement Awards 2020, where our unique approach made all the difference to accelerate the elimination of Hepatitis C in England in a ‘first of its kind’ project.

OUR UNPARALLELED CAPABILITIES IN THE UK

OUR EXPERTISE IN LONDON INCLUDES:

  • Strategic Procurement: Leveraging game theory to rethink procurement processes and incentives, turning procurement into a true value driver in the organisation.
  • Negotiation Strategy: Applying advanced economic and strategic insights to drive superior outcomes for negotiations in Procurement, Sales, and beyond.
  • Game Theory-Based Decision Making: Supporting strategic decisions in high-stake business decisions.

PARTNERING WITH TWS IN THE UK MEANS ACCESS TO:

  • Proven and Award-Winning Methodologies: Our tailored, game-theoretical approaches have been awarded with some of the most prestigious awards.
  • Measurable Impact: Strategies that enhance efficiency, cost savings, and value creation, with an unparalleled ROI.
  • Unmatched Talent: An international and diverse team of game theorists and strategists, often joining us from some of the UK’s finest universities.

DELIVERING CLIENT BENEFITS

By combining game theory with deep industry expertise, TWS Partners UK empowers businesses to deal with some of their most strategic challenges. From our London office, we are strategically positioned to support UK-based clients.

It also serves as springboard for our activities in North America. Our proximity to leading companies and world-class universities ensures that we continue delivering cutting-edge, game-changing solutions. For us, business is a game. But we take it seriously.