In this episode Paul Hünermund explains why the Nobel prize in Economics this year was given to the three researchers David Card, Joshua Angrist and Guido Imbens and what companies can learn from their research. We talk about how natural experiments sparked an empirical revolution and how machine learning can help us establish causal links to find the answer to everyday questions. Paul Hünermund is assistant professor of Strategy and Innovation at Copenhagen Business School. In his research he focuses on how firms can leverage new technologies in the space of machine learning and artificial intelligence for value creation and competitive advantage. In doing so he employs a wide variety of tools from econometrics, machine learning, and the field of causal inference.