Oliver Viehmann, the lead of TWS Partners’ Biopharma and Life Sciences Practice Group, will be speaking at the World EPA Congress – world’s leading event on healthcare evidence, pricing and access –  taking place in Amsterdam on March 5, 2025.

He will be joined by Louwrens Wendelaar Bonga from Pfizer to share insights on how TWS’s game-theoretic approach to pharmaceutical pricing was applied at Pfizer, along with the results it achieved.

This talk will also offer a glimpse into why game theory is a crucial asset for strategy development throughout the pharmaceutical product lifecycle – from pre-launch to loss of exclusivity – within the complex and dynamic biopharma market.

More information and registration