US presidential race has shifted to Google Ad auctions
Bidding for keyword ads in online auctions has become popular in modern political campaigning, and is seen by many as a major tactic to increase the number of supporters.
Bidding for keyword ads in online auctions has become popular in modern political campaigning, and is seen by many as a major tactic to increase the number of supporters.
A well-functioning HR department is undoubtedly a key driver of successful companies, and deciding whether or not to hire certain candidates is one of their key tasks. However, there is more to interviewing than meets the eye, and some strategic decisions need to be made when interviewing potential employees.
How can game theory help us to understand the allocation mechanism in the competitive environment of advertising slots and is there an optimal strategy to place bids in Facebook ad auctions?
We encounter cartels on a daily basis in our free time, through blockbuster TV series such as AMC’s Breaking Bad and Netflix’ El Chapo. However, cartels also affect us in our daily lives in other ways, although they tend to revolve around different commodities.
In negotiations about prices and salaries, it is best to act first to set a reference point. The other party must then negotiate starting from your reference point. This is straight forward in bilateral negotiations, but what happens if a negotiation involves three parties?
Power in negotiations comes from outside options – your own options or the other side’s, or the other side’s in another negotiation, as Apple has found out in their recent acquisition of Intel’s modem division. Intel was successful in the negotiation with Apple not because their relative power in that deal, but because...